“To the untrained ear, net zero (also known as carbon neutrality) sounds deceptively like zero - and therein lies the marketing genius behind this term and its rapidly gaining popularity. It gives the impression that emissions will be (largely) eliminated. However, while one factor in this equation relates to cutting down the level of greenhouse gas emissions, the other involves so-called offsetting, i.e. balancing emissions in one place against reductions in another.”
22 Nov 2021
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