“We were trying to evaluate if this was a once-in-a-lifetime event, but we can now see from the numbers through June that it has picked up again, largely because of the uncertainty the public sees around civil unrest. It is unprecedented and significant, and though we have no way to confirm it, the industry is claiming that around 40% of people driving the sales are first-time buyers. All Americans should be concerned. The gun industry is good at framing a gun as a solution while not introducing potentially negative outcomes. This is a new era, and fear supersized as panic transcends gender, race and politics.”
31 Jul 2020
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