“TikTok is an incredibly formidable competitor, probably the most formidable competitor we’ve ever seen. They are very focused, they’re determined, they execute incredibly well. This is a company that cloned Musical.ly, grew so much that they actually could afford to buy the thing they cloned, and ... willed this short-form entertaining video content or format into existence, and they deserve a lot of credit for that. This is us trying to playing catch-up in a lot of ways, build out a suite of features for creators to inspire them to use our platform more, because without compelling content there’s no reason to go to Reels in the first place.”
10 Dec 2020
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