Suh Yong-gu

Inserted 2 years ago

“The MZ generation has distinctive characteristics: they have less loyalty to the company or organization they belong to and rather have higher loyalty towards themselves. At the same time, they are a generation of (economic) instability. The MZ generation is understood to have an unstable future. For example, they aren't able to buy a house even if they save 100 percent of their income over many years working at a company…. So, unlike baby boomers, they don't want to commit themselves to one job, because they know it's not going to work. They are the generation that spent their childhood during the era of Korea's rapid economic growth, meaning that they have high standards and expectations in terms of their lifestyle, as well as a tendency to be keen on high-end goods such as luxury brands. But these goods are becoming more and more expensive. They are exploring different jobs, similarly to how corporations diversify their business portfolios, to increase their chances of being successful, because they don't know which of their jobs will hit the target.”

Koreatimes

Professor of management at Sookmyung Women's University